by Ed Bauer
“The money is in the list”.
Now if your like me and are a bit familiar with internet marketing then you will no doubt have heard that quote before. You might have probably heard it from some of your favorite gurus. You might have read it on forums, ebooks, or even articles like this. The point is that there is a reason why all these gurus claim the “money is in the list”. Because it is! Now before you go thinking your gonna strike it rich with this method, think again. The whole point of building a list is to make money on the “back-end”. This means while you won’t see any profit up-front or the “front-end”, you will see it eventually down the line once you’ve gained the trust of your list. But before you do any of that, you have to first build up a list.
The best way to build a list is to offer something free in exchange for the reader to sign up to your list.
You should give the reader some valuable information such as a well-written article, an ebook that you have giveaway rights to, or any type of information that is of value to the reader. Always make sure you have the rights to give away an ebook or report before you do it just to be safe. Once you have given the reader this valuable and well written report or ebook, they will instantly trust you! It’s amazing how this stuff works, isn’t it? This shows the reader that you have something to offer and they can look forward to getting more quality material from you. This also builds, you guessed it, trust. The reader now feels that you do have their best intentions at heart. (I mean, you did just give them some valuable info for free when they signed up for your list.) Once you have their heart then they will trust that the affiliate products that you do promote are truly worth buying because you (their friend) recommended it to them.
Make sure that you don’t flood them with offers.
This is a common mistake among newbies. They get so excited that they have just built up a decent sized list they go “offer-happy”. This means that instead of giving their list valuable and actionable info to help better their business, they just make up some worthless post, post up an affiliate link in the message, and hope you buy. This is not the way to become successful. Actually this is the fast route to a bad rep. When you are an internet marketer reputation is everything. So don’t ruin trust with your list. Now I’m not saying don’t give your list offers, just don’t go “offer-happy”. The best way to do this is to pace out how often you email your list. This way you won’t make them feel like your too “spammy” and want to unsubscribe or even worse report you as a spammer. That is bad news and could end in your account being suspended or terminated. My solution to this is just mailing your list two to three times a week. On the first or second emails make sure that you don’t offer any affiliate products, just offer solid advice for their business.I think you see where I’m going with this. Make sure to minimize affiliate offers and maximize the amount of solid advice you give to your list.
Well that should just about cover this quick lesson on gaining trust from your list. The bottom line is that you should always underpromise and overdeliver. That one method alone should make you quite a bit wealthier in the long run. This is not rocket science folks! There are people making huge money from their email lists because they know how to treat them as a valued reader first and prospect second. It’s actually quite simple to make money with your list. Just remember– “Be good to your list and they will be good to you”.
Ed Bauer is a hot up-and-coming guru in the internet marketing field. Ed runs a hugely successful site known as Ebookbum.com
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